NO INTERPRETER TO BOOK
You do not have to guess which languages will visit. Any of the supported languages is available on the spot, for the two minutes you actually need it.
Trade shows
TRADE SHOW TRANSLATION
ON YOUR STAND
Talk to visitors from anywhere without booking an interpreter for the stand. Built for short, fast exchanges in a loud exhibition hall.
Book a demoTHE LEAD YOU LOSE IN THE FIRST THIRTY SECONDS
Trade show conversations are short and decided quickly. A visitor stops, asks a question, and within half a minute either engages or moves on. When that exchange has to happen in a language neither side is comfortable in, it usually ends in a brochure handed over and a lead that never converts.
Staffing the stand with interpreters is rarely proportionate. You do not know which languages will show up, the conversations are two minutes long, and an interpreter standing idle between visits is an expensive way to cover a possibility.
Glot works at the pace of the stand: a phone or tablet on the counter, the visitor speaks their language, your team answers in theirs, and the conversation keeps moving instead of stalling.
MADE FOR THE FLOOR
HANDLES A NOISY HALL
Trade show floors are loud. Using a directional or handheld microphone rather than the open room keeps the conversation clean enough to be usable.
YOUR PRODUCT NAMES INTACT
Load your product and model names beforehand so they are not mangled into something the visitor will not find later.
HOW TRADE SHOW TRANSLATION WORKS
-
Set up a device on the counter
A tablet or a phone with a microphone is enough. There is no installation on the stand and nothing to coordinate with the show's AV provider.
-
Let the visitor pick their language
The visitor selects their language in a couple of taps, or your team sets it when they hear which language the visitor speaks.
-
Talk normally
Each side speaks their own language, picked from 60+, and reads or hears the other. The exchange stays at the speed of a normal stand conversation.
WHAT EXHIBITORS USUALLY DO INSTEAD
Every exhibitor meets the language problem on the floor. The usual workarounds each cost you leads in a different way.
| Approach | Strength | Limitation |
|---|---|---|
| Hand over a brochure | Costs nothing | The conversation ends there, and the lead is rarely followed up |
| Book stand interpreters | Fluent, human | You must guess the languages weeks ahead, and pay for idle time between visitors |
| Staff the stand with polyglots | Natural conversations | You can only cover the languages your team happens to speak |
| Phone translation apps | Free, familiar | Built for tourism, awkward in a business exchange, and poor in a noisy hall |
| Glot | Any language, on the spot, at conversation pace | Needs a handheld or directional microphone to cope with floor noise |
THIRTY SECONDS AT THE COUNTER
A machine-tool manufacturer exhibits at a European trade fair. Around a fifth of the visitors who stop at the stand speak neither French nor English comfortably, mostly from Asia, Turkey and the Gulf.
The pattern repeats all week: the visitor asks a technical question, the salesperson answers approximately, both sides smile, a brochure changes hands, and the lead never appears in the CRM. Booking interpreters for the languages that actually showed up would have required predicting them in advance.
With a tablet on the counter, the same exchange stays technical. The visitor asks about tolerances in Turkish, gets an answer in Turkish, and the conversation reaches the point where a follow-up meeting is worth booking. That is the whole difference between a brochure and a lead.
MAKING TRADE SHOW TRANSLATION WORK ON A NOISY FLOOR
-
Use a handheld or directional microphone
This is the decisive factor. An open microphone in an exhibition hall picks up the whole aisle; a microphone held close to the speaker does not.
-
Load your product catalogue terms
Model numbers, brand names and technical specifications. These are precisely the words a visitor will search for afterwards, so they must come out right.
-
Brief the stand team beforehand
Two minutes of practice each is enough. What loses conversations is a salesperson improvising with the tool in front of the visitor.
-
Have a fallback for connectivity
Trade show Wi-Fi is notoriously saturated. A mobile hotspot on the stand is cheap insurance for the week.
COMMON QUESTIONS
Yes, with the right microphone. A handheld or directional microphone close to the speaker performs far better than relying on the ambient noise of the hall.
No. They can either use the device on your stand or scan a QR code and follow on their own phone in the browser.
You do not have to choose in advance. All supported languages are available during the session, so an unexpected visitor is not a problem.
If you load them beforehand as a glossary, yes. Model numbers and brand names are exactly the kind of vocabulary worth declaring up front.
Yes. The same session works for a scheduled stand presentation, where visitors follow on their own phone in their own language.
Yes, by running more than one session, which is common on larger stands where several conversations happen in parallel. Tell us your stand size and we will confirm the right setup.
It runs on a tablet or phone on the counter, so it reads as part of the stand rather than as interpreting equipment. Most visitors treat it as normal after the first exchange.
That is the main advantage over booking interpreters. All supported languages are available during the session, so an unexpected visitor is not a lost one.
Ready to go live?
EVERY VISITOR.
EVERY LANGUAGE.
Book a 20-minute demo before your next show and set it up on your stand.